Steven Ferrino

Technical SEO / PHP Developer

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Google Core March 2023 Not Just E-A-T

March 19, 2023 by Steven Leave a Comment

By now you know about the Google Core March 2023 roll out. It started March 15, 2023 and is stated that it "may take up to 2 weeks to complete" as per Google's Search Central. Some of the rumors are pointing towards E-A-T (Expertise - Authoritativeness - Trustworthiness) or the newer E-E-A-T (which adds Experience) [...]

Filed Under: SEO

Fastest way to get something indexed by Google

October 12, 2012 by Steven Leave a Comment

I have been building websites since 1998, yes that is a long time, I have built up a pretty vast knowledge of how they work. You might say, “I have a very particular set of skills” which allows me to find ways to break websites solely for the purpose of either: Avoiding those problems when developing, […]

Filed Under: Random, SEO

Using Analytics Events to Answer: “What are users clicking?”

October 7, 2012 by Steven Leave a Comment

In this Google Analytics (GA) Events Example I will be showing how to figure out where people are clicking. On many sites there are a variety of ways for someone to get from one page to another. In this example we look at a home page example that has 4 links above the fold that […]

Filed Under: On-Site SEO, SEO

Google Chrome Tracking Your Every Move

June 5, 2012 by Steven 1 Comment

As an SEO it is useful for me to have browser with multiple personas so I can see how things change based on what has happened previously. I use Firefox as my primary browser, IE for different types of searches, and Google Chrome as my “never click on anything because it will alter your next […]

Filed Under: Random, SEO

Changing & 301 Redirecting The WordPress Permalink

July 2, 2011 by Steven 3 Comments

One of the things I like about WordPress is the ability to have pretty SEO friendly URL’s. One of the things I do not like is when people use the date as part of their permalink and here’s why: It dates your items, so re-posting on Twitter or FB can look out dated In the […]

Filed Under: SEO, Wordpress

SeoMoz Link Building Webinar

June 28, 2011 by Steven 2 Comments

Here are my notes and take aways from the SEOMoz ‘Effective Link Building‘ Mozinar with @JustinRBriggs What makes an effective link builder: Someone who gets the internet and is creative Spends a lot of time on the internet Good technical skills Sociable Geek Ingenuity Hustler   Stop getting links and start earning them! ? How […]

Filed Under: SEO

Removing Date in Google Description Results (SERP)

June 26, 2011 by Steven 2 Comments

I noticed recently that one of my sites was showing a very old date for a post in Google’s Results page, and guess what I’m not alone, Google had been hitting a lot of people with the date issue and it hasn’t even been their fault… This had me a little confused since it is […]

Filed Under: SEO, Wordpress

SeoMoz “New Opportunities in Google Search” Take Aways

May 24, 2011 by Steven 2 Comments

These are just a list of items I’m taking away from the May 25th, 2011 SEOmoz webinar “New Opportunities in Google Search” Video Link >> Local Maps: Google is showing 4 different types of mixed results for a local search, Use consistent information across the board, look for places to get citations.. Ex: Formspring.com, put […]

Filed Under: SEO

4.5 Tools to Speed up your Data Collecting and Avoid Hemroids

January 25, 2011 by Steven Leave a Comment

I’m a data nut. I believe that nothing says more about a website than the data. People can tell me all they want that a website looks good, is easy to navigate, people spend a lot of time on it, etc. until they have a sore throat, but if there is no data to back […]

Filed Under: SEO

Dangling Links, or Rather How Not To Dangle Links

December 23, 2010 by Steven Leave a Comment

Dangling links are simply links to a page that is either non-indexable because of: a robots.txt Disallow statement a meta noindex some other method of stopping a page from being indexed a page that has not been indexed yet a page that does not link to anything else These pages are sort of like an […]

Filed Under: SEO

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Steven Ferrino

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