Steven Ferrino

Technical SEO / PHP Developer

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For Business Photos… Use Actual Employees!

October 15, 2012 by Steven Leave a Comment

One of the easiest way to let people know that you’re not a serious company is to use stock photos. It becomes very clear when using the same people we have seen all over the internet. Let’s take the girl on the right for example. I figure we had seen enough of her. I am […]

Filed Under: Local Search, Random

50% More Visibility By Changing Places Domain

October 3, 2011 by Steven Leave a Comment

For years one of my customers has stuck with the idea that his domain name should be his business name and that was the end of it. Well as SEO’s we know that having a keyword rich domain name is much better unless your an established brand, and even then we can easily do multiple […]

Filed Under: Local Search

Google Places Without Street Address?

April 3, 2011 by Steven Leave a Comment

I have to preface this post in saying that I am not pointing out this company as a way of getting them in trouble, but because doing competitive research I notice what happens in the painting contractor landscape of Phoenix, Az. Hell, all publicity is good publicity as long as your not shooting elephants! In […]

Filed Under: Local Search

2 More Google Places Algorithm Errors

March 6, 2011 by Steven 2 Comments

I’ve always been a big fan of cheering for the underdog. I love it even better when the underdog beats out everyone and you are left with a movie plot. However, this is certainly not the case. When it comes to Google Places I would hope the same systematic approach that is used for the […]

Filed Under: Local Search

Google Holiday Maps Good Cheer For All

December 25, 2010 by Steven Leave a Comment

It looks like the people at Google are sneaking a few things in this year. If you go tot he street view you will see this holiday version: The full PNG:

Filed Under: Local Search, Random

hCard for Local Search

December 19, 2010 by Steven Leave a Comment

About 80% of businesses online have a physical address and should have an hCard on the site, at the very least on the contact page. Why? An hCard is like a business card and testing is showing thet Google Places uses it as an indicator. The hCard uses the microformat vCard syntax to create a […]

Filed Under: Local Search, SEO

Steven Ferrino

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