Steven Ferrino

Technical SEO / PHP Developer

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Google Experiments – The Good, Bad & Ugly

November 23, 2012 by Steven 1 Comment

Google closed their original A/B Split testing platform Google Optimizer on August 2012 and replaced it with Google Experiments. Was it a good thing? The Good Experiments is integrated with Google Analytics, which increases it’s functionality from the Optimizer days. This makes it easier since we now only have 1 place to log in to. […]

Filed Under: Conversion Optimization, On-Site SEO

Using Analytics Events to Answer: “What are users clicking?”

October 7, 2012 by Steven Leave a Comment

In this Google Analytics (GA) Events Example I will be showing how to figure out where people are clicking. On many sites there are a variety of ways for someone to get from one page to another. In this example we look at a home page example that has 4 links above the fold that […]

Filed Under: On-Site SEO, SEO

Making Your Content More Shareable

September 7, 2011 by Steven Leave a Comment

Are you making your content easily shareable? One of the over looked aspects of quality content is, “How sharable is it? Make your SEO about getting people to share. Well not all of your SEO efforts, but a good portion. Studies show that people will buy from a friends recommendation before that of a stranger. […]

Filed Under: On-Site SEO

Steven Ferrino

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