SeoMoz Link Building Webinar

Here are my notes and take aways from the SEOMoz ‘Effective Link Building‘ Mozinar with @JustinRBriggs

What makes an effective link builder:

  • Someone who gets the internet and is creative
  • Spends a lot of time on the internet
  • Good technical skills
  • Sociable Geek
  • Ingenuity
  • Hustler


Stop getting links and start earning them! ?

How can someone compete if they are in a brand dominated niche, and don’t have a following?


Systematic Hustle

Backlink Competitive Research -> Competitive Analysis -> Brainstorm Approaches -> Actionable Ideas

Identify areas where your over and under the competition, do you need more uniques? Content based?



Hustle for links

Search for: ‘Simple machine resource’ look for

Make the site something that is worthy of linking to! Make it look, or make it, trustworthy.

Look at what the preferred page is currently linking to. <- Look at links for examples

Look for Mozpost: How to get links with info graphics. <- Paid Stumbles .05 an eyeball .. high bounce rate, you want to get tweets and stumbles from this.

Need stellar, targeted content.

Brainstorm the content.

Sometimes content fails. Link baiting doesn’t always work, 3 out of 4 will/can fail.

JFDI. Just fucking do it. If you fail one time, get up and try it again.


Research Blogs

Incentivize the embed, show the potential link what they can expect, will it be more shares, more traffic? etc. blog guest pst education

Use stanford people search


Link Giver Psychology

You can increase the success of your link request by initiating a low risk relationship. Get someones opinion on the item you are working on before it is live so that after it is live you can either mention them, and then get them to link to it.


Incremental Commitment

Have a Blogging contest!

Have people enter a name and email address into a form. On submits email them back and ask them to link to the contest to let people know it is entered into a contest. This text is is copied from the slide.


Hi (name),

Thank you for your entry. I will pass it on to the judges

Would you mind placing the following code at the top or bottom of the post to let people know it’s and entry in the contest?

This post is an entry for the <link>name of contest</link> being hosted by <link>brand</link>


<my name>


Be creative!

Use a combination of link types. Ex. Use directory, infographics, articles

Avoid high difference between mR and PR. If PR is much lower it is possible that Google has devalued some of the links, and SEOMoz hasn’t caught up.

Diversify your links. Oh did I just repeat that.



Setup a Google Custom Search Engine

Create a Custom Search Engine for Yourself

Organize your information using Excel, here is a page about using Excel for different SEO functions:

If you are looking for recent links that a site i sending out, not getting in use Bing and their search command, linkfromdomain:


Filter by date by adding items to the end of the Bing URL:

  • (Past Month) &tbs=qdr:m
  • (Past Week) &tbs=qdr:w
  • (Past 24 Hours) &tbs=qdr:d


The full article can be read here:


Scale Outreach

Consider using a Plugin like Tout to find and send emails to potential link partners:







  1. Nice post, you covered a lot of the things that I didn’t in mine, so your post makes a really nice compliment. I linked to it in mine here ( to give users the full experience.  


  1. […] you get as much information as possible from the webinar in case you missed it. Also check out this recap, it is a good compliment to mine if you really want to get everything that went down. Lastly, if I […]

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